B.B.Q Tonight has always been charging slightly higher prices;
For Example: Earlier, the price of a seekh kabab plate was Rs.16 elsewhere whereas they charged Rs.20. Similarly, tikka was Rs.18 each but they charged Rs.22
Mr.Aziz quoted; “We target middle class and lower middle class.”
By claiming the above, it will not be fair to assume that Bar B Q Tonight is targeting middle and lower middle class because the prices that they charge are much higher than what a middle class person can afford.
Daily approximately 3000 customers visit the restaurant and pay around Rs.500 per head. It can accommodate around 1500 hundred people at a time.
There has been an increase in profits and sales every year and more and more people have started to visit it. Summer holidays in June and July are a peak period of sales for Bar B Q Tonight. 40% of the customers are from local community.
